History
Simone MAHLER is above all the story of a visionary woman, passionate about beauty. Married to a chemical engineer, it is first of all by medicine that she is attracted but it is ultimately towards aesthetics, at that time more accessible to a woman, that she goes.
In 1939, she opened her beauty salon in her apartment in Bagnères de Bigorre, then in 1946 she created her own brand of cosmetics and opened her first institute in Bordeaux, which still remains the pilot institute of the chain today . In 1950, a second institute opened in the center of Bordeaux, then two others in Toulouse and Bayonne.
The manufacture of its products then takes an industrial turn and it sets up, at the end of the Sixties, the very first network of beauty institutes in franchise .
A true pioneer of modern aesthetics, she developed from the start an original and personalized approach to beauty with, among other things, the prescription on the beauty prescription . She also develops and offers methods, products and exclusive treatments combining high technicality and sensoriality, which guarantee each woman the desired result. This approach quickly becomes the brand's signature.
In 2001, the company joined the Sothys International group , one of the leaders in professional cosmetics, and positioned itself as “the technical brand of the group.
In 2016, Simone Mahler regains its independence and is no longer part of the Sothys International group.
The Simone MAHLER brand still bears the name of its founder today: an exceptional woman whose passion for beauty has never wavered.
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